HEALTHY MAGIC FROM DISNEY FOR HEALTHY LIVING

Disney proves that there is magic in discovering that healthy lifestyles can be simple, fun and rewarding. When you are eating right, staying active, and having fun, you discover that you feel great and can live to your fullest potential. That's the magic of healthy living. Disney Magic of Healthy Living is a new national multimedia initiative designed to partner with parents in their quest to raise healthy, happy kids, ultimately helping to create a healthier generation of kids and families. The campaign draws on the many assets and platforms of The Walt Disney Company and builds on the momentum of landmark nutritional guidelines introduced in 2006 associating Disney brands and characters with a more nutritionally balanced range of foods.

Disney Magic of Healthy Living reinforces the work of parents by helping inspire kids to live healthy lifestyles. The initiative also provide parents with resources and tools for healthy living that can be woven into the fabric of everyday life in fun, easy and sustainable ways.

Disney Magic of Healthy Living is giving kids a place to play, as well as an opportunity to eat food that they can help grow themselves. While, Parents can find tips and resources about fun and healthy family lifestyles on Family.com/healthy magic.

Since 2006, pioneering nutritional guidelines have been implemented across all Disney-branded businesses. Today healthier food options are available in Disney theme parks, healthy lifestyles themes are embedded in Disney programming for kids and an array of nutritious Disney-branded licensed foods from fresh produce to low-fat dairy are sold in grocery stores around the country.

(Source: MOHL)